The young economic chamber of Nice Côte d’Azur proposes to provide the necessary boost for the widespread adoption of “Doggy Bags” by creating a visual identifier.
The “Doggy Bag” or little take-home container is a common practice in Anglo-Saxon and Asian countries, which involves taking leftovers home after dining out.
This year, the young economic chamber of Nice Côte d’Azur (JCE NCA) wishes to undertake an initiative to promote this more sustainable consumption model in restaurants.
To this end, the association has launched a logo contest open to all to create a visual identifier that would not only identify restaurants participating in the program but also communicate about the project from the start of the contest.
Since the goal is to change mindsets, the action is aimed at the general public. In this context, the focus is on consumption throughout the project’s development.
This could allow restaurateurs and the entire population of Nice to embrace this JCE project and, more broadly, the concept of the Doggy Bag.
Since March 15, the contest has begun and will run until May 10.
The prize award to the winner and the public launch of the identifier (in the form of stickers) is scheduled for the second half of June 2014.
Before that, a professional jury composed of 5 members will choose the winning logo on May 25.
The “Doggy Bag” project is currently conceived on a local scale. Like glass recycling, the development of emergency short numbers, and other innovative projects carried out in the past, the JCE NCA believes this could also be adopted by other local Young Economic Chambers. They plan to propose it as a national JCE project.
The ultimate goal is, of course, for the French to feel comfortable with the idea of taking their leftover food and bottle home after a meal at a restaurant.
