The Com’olympiades competition concluded this Tuesday at the Black Box hall in Nice. It was an occasion during which the 4 finalists each presented their achievements to the members of a professional jury.
Following these presentations, the jury’s deliberations took place, allowing the award ceremony to begin. This year’s jury was chaired by Marco de La Fuente, Vice President of Strategies & Development at BDDP & fils, and was composed of communication professionals and representatives from the National Education.
This large-scale national communication competition involves developing strategic thinking from a brief prepared by the advertiser while demonstrating creativity and adhering to given constraints.
This year, for the first time, the subject was focused on the issue of the Caisse d’Epargne Côte d’Azur, the main partner of the ceremony. The challenge was to launch a new advertising campaign targeting, among others, young adults who are inherently new to the world of banking, finance, and savings.
The grand winner of this eleventh edition was group number 44 from Lycée Jeanne Perrimond in Marseille, who demonstrated greater originality by adapting three quotes from the famous performance artist Benjamin Vautier, better known as Ben, into the campaign’s slogans.
The other student groups were also honored by receiving trophies and prizes from the jury.
The competition aims to highlight students in Communication to professionals, thereby enabling them to find internships more easily and subsequently a job that naturally fulfills “Their passion for communication.”
