The Nice-based agency PÔLE COMPANY, led by Bruno Valentin and Ariel Morali, signs the new campaign for the Riviera Côte d’Azur Regional Tourism Committee.
Pôle Company was selected by the CRT following an agency consultation launched in March 2012, to define a creative concept allowing the implementation of an image campaign for the Côte d’Azur.
This 2012 campaign, with the tagline “Find yourself on the Côte d’Azur,” follows the 2011 campaign “Discover the other Côte d’Azur,” which aimed to promote the High and Middle Country of the Alpes-Maritimes.
The agency chose to evolve the unique concept of the previous campaign while maintaining the same optimal effectiveness. The campaign highlights the fundamental need of city dwellers to rejuvenate physically and mentally.
With a budget of nearly 700,000 €, the campaign will be featured in press, billboards, TV, Internet, and contests on social networks.
Let us recall that Pôle Company, strengthened by a team of about fifteen collaborators, has established itself over the past 14 years as the leading communication agency on the Côte d’Azur.
Its main clients include several Caisse d’Epargne locations in France (Rhône Alpes, Ile-de-France, Nord France Europe, Aquitaine Poitou-Charentes, Côte d’Azur), Natixis Financement, Monte-Carlo SBM, Société des Courses Côte d’Azur, CRT Riviera Côte d’Azur, ICADE Promotion, Franco-Dutch Group, NHCO Laboratories, Hôtel et Résidences de Rougemont (Switzerland), Golf Resort La Gruyère (Switzerland), Cap d’Antibes Beach Hôtel, Orpéa Group, Foire de Nice, Fondation Lenval…
