This Friday, it is in Nice, at the Saleya Market, that the event ambassador Luana Belmondo, well known from her television appearances, will host this day which aims to promote markets and the activities of city centers. She will conduct a culinary workshop with the presence of 120 students from Nice.
This popular festival is primarily intended to celebrate and bring markets to life, at a time when certain consumer values are making a strong comeback: value for money, authenticity, advice, proximity, traceability, eating local, pleasure, conviviality…
The local market is a global institution that dates back to the origins of economic exchanges. Historically, the first exchanges took place in public squares where merchants and villagers mingled.
Today, this tradition continues, and markets are significant moments in communal life. They are places of encounter, exchange, and debate. In an increasingly competitive commercial environment, they contribute to the local economy by feeding a short circuit of production-consumption.
A symbol of a pleasant living environment, markets are an attractive hub both for residents and neighboring populations, as well as for tourists. Most town halls therefore seek to develop and promote them.
