The UPE 06 presents its artistic and cultural rally … eco-responsible

This Thursday, June 16 at the headquarters of UPE06, Frédéric Jourdan-Gassin, President of the Culture and Patronage Commission UPE 06, Isabelle Denayer–Dao Vice President, Louis Guette President of AMBRE International, Emilie Guérin Volunteer Director, will present the Course of
Artistic and Cultural Encounters 06, which will take place on Friday, September 16 from 9:30 AM to 6:30 PM, crossing the various economic zones of the Alpes-Maritimes.

This day will be followed from 6:30 PM by an evening combining conferences, activities, and a cocktail dinner. This PRAC is presented as an eco-friendly cultural rally, in which 15 teams of company employees will participate. Its aim is to promote patronage, mutually enhance Art and Heritage, and foster long-term partnerships between two worlds that are often unacquainted with each other, namely, the economic and cultural worlds.

The ‘Art, Culture & Patronage’ Responsible Rally

One of the major actions taken by the commission for September 2011 is the first edition of the ‘Art, Culture & Patronage’ Responsible Rally in the Alpes Maritimes.

 Definition: a friendly and itinerant competition where competitors starting from a given point must reach a determined place by going through defined stages, crossing the various zones of the Alpes-Maritimes and following various clues. This rally, organized with eco-friendly vehicles, will allow the participants from the involved companies to discover different types of Art as well as unique cultural heritage sites of the Alpes Maritimes.

 Objectives:

 Facilitate the connection and enhancement of local French artists with companies in the Alpes Maritimes

 Educate these companies to develop their interest and openness towards Art and Culture

 Encourage them to develop their artistic patronage actions based on sustainable and responsible values
 Mutually enhance Art and Heritage
 Foster long-term partnerships by creating lasting artist/company pairs to evolve the artist through the discovery of the business world and offer the company a new creative vision of its value chain (management, R&D,
finance, marketing & communication)

A Responsible Rally in the Domains of:

 Art
 Highlighting “young” artists
 Representing all the arts
 Introducing Art into companies
 Developing artistic patronage
 Culture and Heritage
 Discovering unique heritage sites
 Promoting the gastronomic culture of the department
 Sustainable Development

1. The Economic

 Support the economic development of the artistic sector by bringing it closer

to the business world
 Tax exemption through patronage

1. The Environmental

 Use of eco-friendly vehicles

1. The Social/Societal

 Venues accessible to the public with reduced mobility
 A stage dedicated to artists with physical disabilities
 Connection with a student audience, future entrepreneurs of tomorrow
 Development of social links within and between companies
 Raising awareness among business leaders and employees about CSR

Operational Presentation

The Responsible Rally by Numbers:

 15 participating patron teams
 8 SMEs/large companies and 14 small businesses
 5 stages
 6 cultural heritage sites accessible
to people with reduced mobility
 5 top gastronomic chefs
 20 artists from all forms of Art
 1 stage dedicated to 4 artists with physical disabilities
 1 award ceremony with 1 artistic trophy
 2 conferences on artistic patronage (taxation and innovative strategy within the company)
 2 co-organizers
 1 itinerant route
 1 day
 1 networking cocktail evening
 33 responsible vehicles: 15 “ecocars”, 8 electric bikes, 8 electric cars, 2 electric buses
 30 questions

A Responsible Rally…

 Use of eco-friendly vehicles,
 Discovery of unique cultural heritage sites of the Alpes
Maritimes,
 Stage locations accessible to people with reduced mobility,
 1 stage entirely dedicated to artists with a
physical disability,
 Enhancement of Art by synergizing all the arts,
 Award cocktail made by renowned Chefs of the
Alpes Maritimes to highlight the gastronomic culture,
 Closing the rally with 2 conferences on the fiscal aspects of
patronage and the non-financial contributions of Art in
businesses,
 Tax relief of up to 60% of the participation amount
of competing companies,
 Encourage social links between employees,
 A sustainable bridge between the artistic world and the
business world

The Central Location and Stages

The 6 selected locations (5 stages and 1 central place) are spread

across the different economic zones of the Alpes Maritimes.

Central Location: SKEMA Business School – Valbonne – Sophia Antipolis

The Stages:

1. Roquefort-les-Pins: the Castellas

2. Châteauneuf: Notre Dame du Brusc church

3. Mouans-Sartoux: the gardens of MIP

4. Carros: old village

5. Nice: the caves of Saint Roman de Bellet