The principle of the competition is to form a team of 2 to 3 students and to draft a dossier of reasoned recommendations including the objectives, targets, recommended means, budget, and the provisional schedule, as well as to create mock-ups of the recommended communication materials.
In January, the jury of professionals selected the 4 finalist student groups. These consisted of two groups from Lycée Jeanne Perrimond in Marseille, one group from Lycée du Parc Impérial in Nice, and one group from Lycée Sévigné in Charleville-Mézières.
The finalists will each present their dossier of recommendations in an argumentative manner before the jury of professionals. Following this presentation, the jury will deliberate and the award ceremony will take place.
This national-level communication competition, based on a brief developed by the sponsor Caisse d’Epargne Côte Azur, aims to conduct strategic thinking and demonstrate creativity while adhering to the given constraints.
This year again, the jury will consist of communication professionals and representatives from the National Education system.
