The Tour de France is not just a sporting competition (even considering the number of doping scandals over the last 10 years, one might wonder if it can still be considered a sporting competition, undoubtedly a competition but sometimes not “very sporting”) but also a spectacle and even more so a genuine business.
It is from this perspective that we took a closer look at the language of numbers that faithfully represent all this activity.
And, as one can analyze through this reading, it is easy to understand that behind this race and its symbolic yellow jersey, there is a “business” that must operate like a business!
And finally, as they say in these cases, come what may, the show must always go on!
The Numbers of the Tour de France
4,500 people: organization – sports groups – media – partners – advertising caravan – providers
Riders: 198 riders at the start (22 teams of 9 riders), 300 accompanying personnel, 17 members of the commissioner’s panel
Route 2013: 3,404 km (21 stages), 36 stage cities, 537 French communes crossed, 37 departments visited
Organization: 100 A.S.O. permanents, 280 temporary staff, 1,450 beds reserved each day for the organization and sports groups
Medical Service: 10 emergency doctors, 1 anesthesia nurse, 6 ambulances, 2 doctor cars, 1 motorcycle, 1 radiology truck
Security: 47 Republican Guard motorcyclists, 13 police officers composing the permanent police mission of the Tour, 14,000 gendarmes / 9,000 police and CRS mobilized
, 1,000 agents from the General Councils
Media (2012 edition): 2,000 journalists, consultants, photographers, 560 different media, 350 newspapers, press agencies or websites, 85 TV channels including 60 live, 75 photo agencies, 50 radios
TV broadcast in 190 countries, about 100 channels including 60 live. New national channels live: Estonia (ETV), Israel (Sport5), Kazakhstan (KAZsport), New pan-regional channel (Middle East and North Africa): Aljazeera Sport (23 countries)
9 stages produced in their entirety, 86 hours of live coverage (international signal) over 5,000 hours of broadcast worldwide, 3.5 billion viewers worldwide (2012)
France Télévisions Coverage (daily broadcasts):
Village départ on France 3 at 1 p.m. daily (except July 7, 18, and 19) and at 11 a.m. on June 29 and July 1.
The Direct on France 3 from 1:50 p.m. and on France 2 from 2:45 p.m.
After the Tour on France 2 from the end of the stage until 6:40 p.m.
The image of the day on France 2 at 7:50 p.m.
The Tour film on France 3 at 8:05 p.m. Special events: a full day on France 2 and France 3 on Sunday, July 21 (10 hours of air time).
Stade 2 on France 2 live from the Tour de France on June 30 and July 7, 14, and 21 at 5:30 p.m.
9 stages will be broadcast in full (7 in 2012) including Nice – Nice / Tuesday, July 2
Internet (2012 edition): 11.5 million unique visitors (July), 133 million page views (July), 4 languages: French, German, Spanish, English (most visited version), 925,000 fans on Facebook, 150,000 followers on Twitter
, 800,000 dedicated Tour de France applications downloaded
Partners: 44 partner brands including 4 new ones, 4 Club Partners, 9 Official Partners, 6 Institutional and Environmental Partners, 2 Media Partners, 14 Official Suppliers, 6 Technical Partners, 7 Official Supporters
Advertising Caravan: 180 vehicles, 37 brands, 600 people, 14.5 million objects distributed, 12 km parade, 35 minutes of spectacle, 54 people for framing including 13 Republican Guards
Spectators on the roadside (2012 edition): 12 million spectators, 68% men and 32% women, 53% under 50 years old, of which 12% under 25 years old, 80% French spectators and 20% foreigners, 38 different nationalities recorded, 6h50 presence on the roadside (6h plain stage, 8h50 mountain stage), 92% of people come accompanied (4 to 5 people).
