Two people from Nice have just launched their T-shirt brand dedicated to Food Porn, Sayfat. Available online, the brand pays homage to the love of food culture.
Their names are Joseph Ayoub and Pascal Cataye. One lived in Nice until he was 21, when he decided to move to the capital to better thrive and realize his projects, the other is the head of Da Ghost Prod, a promising multimedia creation hub in Nice.
Both had the idea to create a clothing brand as if fulfilling a childhood dream. This dream gave birth to “Sayfat”, a T-shirt brand born from a dislike of shirts, a love of illustration, and a passion for the love of food culture, nothing less!
Sayfat offers t-shirts with visuals inspired by foodporn.
Imported from India, they are entirely made from 100% responsibly sourced organic cotton. The illustrations are designed under the Nice sun, and printed in a small Parisian workshop.
Finally, the price of 32€ was crucial for Joseph: “we want to build a profitable company that aims to grow (while remaining human-sized), you will never find a celebrity’s face with a burger here. Promise!”
For this first collection with the evocative name “Eat Fast, Eat Fat”, Burger, Pizza, and HotDog will thus whet the appetite of everyone you meet!
