Certainly!
Obviously, all these companies take their precautions and try to “predict” the future. Research companies have specialized in creating projections about the future to build reliable forecasts.
However, one thing is really difficult to predict: it is the “unpredictable” and its consequences. Wrongly, weather variations are generally part of this “unpredictable,” which often, if not regularly, disrupts traditional forecasts such as sales or revenue figures, for example.
Today, we know that weather and its variations influence between 60% and 80% of the GDP in France, which is significant. Recent weather events and the temperature fluctuations we have experienced, as we know, have sometimes had unexpected negative or positive consequences. (see what happened this summer)
In other words, a large number of economic sectors are considered “weather-sensitive” and therefore react very clearly to the normal vagaries of meteorology: a rise or fall in temperatures, more or less rain depending on the periods, etc.
Companies operating in weather-sensitive sectors that have taken steps to manage and/or predict these weather irregularities equip themselves with fundamental information and control their business.
Knowing that their sector is weather-sensitive, what could be the structure of the expected business depending on weather forecasts for the days, weeks, or even upcoming months?
The answer to this question not only allows for refining “business” forecasts based on weather predictions adapted to a specific issue but also for preparing the product rollout or modifying it, highlighting certain product ranges more adapted to the weather-related context, preparing logistics in advance to supply an excess of goods, or conversely, investing in communication appropriately.
On this last point, it is important to understand that weather parameters (temperature, precipitation, humidity, etc.) are not homogeneous across the country, and this naturally affects communication plans.
To discuss these exciting topics, Jean Carle (Météo France) and Michel Hébert, President of Jump France / Omnicom, one of the top 10 French agencies, will share their experiences during the conference on November 29th at 18:30 at the headquarters of Nice Matin, 214, Rte de Grenoble…
