“The water alone is eternal,” stated Yun Son-Do, a Korean poet born in Seoul in the 16th century. Economists might contradict this by declaring that water is a scarce resource. To raise public awareness that water is a precious commodity, the United Nations declared on December 22, 1992, that “World Water Day” would take place on March 22. It’s an opportunity to present documentaries or organize conferences.
This year, a character named Balatman, born from the imagination of a videographer and a musician, saves us from the dramatic. On March 22, 2010, he will be at the Palm Beach in Cannes to dive into 17-degree water with his bathtub at 3 PM. For a few months, Balatman has been creating a buzz on the internet. This character from our galaxy mocks our consumer society. To raise public awareness about water, he performs a first track that should be taken with a playful tone, “L’O2 mon bain baisse.” From March 22, the song will be legally downloadable on platforms like iTunes and Believe. Its video clip is already available on YouTube.
A title very much in tune with the times. The level of the Mediterranean Sea decreases by 1.3 millimeters each year. According to a study conducted by Michael Simplis from the Oceanography Center in Southampton, England, the drop in sea level is due to increased atmospheric pressure. This results in more clear weather and water evaporation. To become aware of dramatic events, sometimes it is enough to express them with humor.”
