Launch evening of the 2011-2012 edition on Monday, July 25, 2011 at the Holiday Inn Hotel located in St. Laurent du Var
The Italian Chamber of Commerce in Nice is presenting, for the tenth consecutive year, the only tourist guide specially designed for Italians: “Costazzurra”!
2011 promises to be a particularly interesting summer season for tourism professionals on the Cรดte d’Azur: the international climate being favorable, the number of hotel bookings is increasing compared to previous years, as well as the consumption linked to tourist flows.
Italian tourist flows represent a major part of the millions of expected tourists: almost one in four tourists indeed comes from the Bel Paese.
For 10 years, the Italian Chamber of Commerce in Nice has been working to present the best of the Cรดte d’Azur to Italian visitors.
The primary promotional tool in Italy, the Costazzurra guide, presents itself as a useful and entertaining resource intended to inform and guide Italian visitors on the Cรดte d’Azur.
The guide offers a true detailed itinerary from Menton to Cannes as well as the hinterland. With its practical advice and a selection of smart addresses, it proves to be a valuable aid for savoring the unique charm of the Cรดte.
Following the success of previous editions, renewed and improved over the years, this Best of the best addresses on the Cรดte d’Azur will once again accompany the thirst for discovery of thousands of transalpine tourists.
The guide is distributed free of charge on both sides of the border; it is available at the headquarters of the Italian Chamber of Commerce, in all Tourist Offices, hotels, and strategic locations with high Italian traffic.
This tenth edition, signed by Lilas Spak, a columnist with a humorous tone and for whom the Cรดte d’Azur holds no secrets, will be presented during the evening.
She shares her favorites with readers and all sorts of little tips for a summer under the sign of entertainment and the Dolce Vita!
