“4 artists and 4 scientists explore the concept of seduction.”

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NICE MUSEAAV / FEBRUARY 07 – FEBRUARY 13
OPENING MONDAY, FEBRUARY 07 from 6:30 PM

A sign of the Westernization of the world obsessed with the choice and pursuit of sexual partners, as perceived through “celebrity” models, the caricatured image portrayed by commercial media. The ultimate resource for the post-modern man to attract attention, in an attempt to hold onto others and the fleeting time slipping through his fingers. Endless makeovers, courtship displays, songs, dances, the deployment of colors, offerings, scents in the animal kingdom… the games of the self, still in the aesthetic field, seeking new alliances with intriguing, fascinating, and astonishing communication technologies and industries… seduction, universal and unique, virtual, ephemeral, and paradoxical yet essential… is questioned in an art book, exhibited at Museaav, from February 07 to February 13.

Two worlds, art and science, intersect in this way, in the rhythm of four images per text, 16 lithographs on manual paper, and 4 screen-printed texts on Japanese paper through which, artists and researchers, in pairs, address seduction in four themes:

– seductions in traditional societies,
– seduction in a fluid communication society,
– seduction in animals,
– seduction in art.

The Artists:

Laura Ghinéa, graphic designer, Assistant at the University of Art and Design in Cluj, Romania.

Balanyi Karoly, President of the Professional Artists of Kecskemet, Hungary.

Ioan Horvath Bugnariu, graphic designer, Professor at the University of Art and Design in Cluj, Head of the Graphics Arts Department, Romania.

Radu Solovastru, graphic designer, Rector of the University of Art and Design in Cluj, Romania.

The Researchers:

Paul Rasse, Professor at the University of Nice Sophia-Antipolis, France.

Yves Girault, Professor at the National Museum of Natural History, Paris, France.

Ovidiu Pecican, Professor at Babes-Bolyai University in Cluj, Romania.

André Langaney, Professor at the University of Geneva (Switzerland) and Professor at the National Museum of Natural History, Paris, France.

At the time of the industrial reproduction of culture. The original principle of this edition is not only to multiply viewpoints and to cross arts and sciences, but also legitimate mediums of art (edition and exhibition of a precious book) or of science (publication in an academic journal) with less legitimate but effective vectors of knowledge (photocopying of the book, gradual online publication of content on the sites of the Alliage journal, exhibition venues, and researchers’ laboratories…

Art Edition: The book is published by Pionier Press (Stockholm) in its precious version as 70 copies signed by the producer and numbered from one to seventy. The first edition consists of the first twenty copies numbered one to twenty, with lithographs signed by their author.

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