The Laboratoire de l’Égalité is launching a major awareness campaign for gender equality: a 17% wage gap between women and men, with 80% of domestic activities falling on women, means professional equality between women and men is far from being achieved: salaries, status, working conditions, sharing of tasks and responsibilities, stereotypes; the work to be done is immense.
An exclusive survey conducted by Mediaprism among more than 3,000 people made it possible to gauge the expectations of French women and men regarding gender parity: 7 out of 10 respondents want gender equality to be at the heart of the presidential debate.
To engage public opinion and create a collective movement, the Laboratoire de l’Egalité created the Pact for Equality and entrusted Mediaprism with the design and implementation of a public interest campaign to combat sexist remarks and practices. A decidedly creative civic campaign, carried out with humor and precision, and disseminated thanks to the support of many partners.
The Laboratoire de l’Egalité is launching its first public interest campaign to raise public awareness and denounce the use of stereotypes. The campaign for the Pact for Equality highlights everyday sexist situations in the corporate world. Addressed with humor, irony, and accuracy, the campaign challenges citizens and invites them to recognize gender inequalities. The goals of this civic campaign are to combat sexist remarks and practices, and also to eliminate any form of symbol systems and references linked to the domination of women by men.
Finally, the campaign invites people to sign the Pact for Equality.
Launched on January 16, 2012, the campaign will also be visible during International Women’s Day in March and up to the presidential elections.
“To raise public awareness and advance gender parity in French society, we have chosen to tackle the ‘invisibility’ of women in the professional world with irreverence and humor,” says Frédérique AGNES, President of Mediaprism.
An awareness campaign for gender equality
The aim of the Pact for Equality is to call on the candidates for the 2012 presidential election and to propose a series of measures to establish professional equality between women and men, as outlined in the 20 proposals. To develop this Pact for Equality, the Laboratoire de l’Egalité gathered proposals from the 600 members of its network, comprised of associations, businesses, women’s networks, the public sector, unions, the political sphere, research, media, and the blogosphere.
The Pact for Equality proposed for the signature of presidential candidates includes four thematic areas with iconic measures, among which:
- On parity and women’s access to responsibilities, the Laboratoire de l’Égalité requests:
reserve funding for parties that present 50% female candidates in elections;
legislate parity in all public and private decision-making bodies.
- On salary equality and combating job insecurity, the Laboratoire de l’Égalité requests:
enforce laws on professional equality with financial penalties;
penalize the imposition of involuntary part-time work.
- On promoting fathers’ involvement and balancing work-life time, the Laboratoire de l’Égalité requests:
extend paternity leave;
create 500,000 childcare places.
- On sharing a culture of equality, the Laboratoire de l’Égalité requests:
combat sexist stereotypes from a young age and train education staff;
launch a public interest campaign on combating gender stereotypes.
