The Alpes-Maritimes department benefits from a privileged geographical location that allows for a diverse tourism offering from the coast to the mid and high country.
In collaboration with the Regional Tourism Committee, chaired by Mr. Alain Gumiel, General Councillor and Mayor of Vallauris, the aim of the Alpes-Maritimes General Council is to launch a major communication campaign on a national level for the summer 2012 season, promoting the image of the Cรดte d’Azur as accessible and for everyone.
The objectives of this new tourism promotion campaign are to attract a flow of new French visitors during the summer holidays, to offer a new Cรดte d’Azur image (sea/mountain), and to highlight the full range of holiday options so that every audience can find the appropriate offer.
