The city of Nice is launching its Grande Braderie for the eighth edition. From Thursday, September 18 to Saturday, September 20, 2025, the streets will host hundreds of merchants who will set up their stalls on the sidewalks. The operation, organized with Nice Shopping and the merchants’ associations, transforms the city into a vast open-air market.
The official kickoff is scheduled for Thursday, September 18 at 11:45 a.m. at Place Magenta. For three days, residents and visitors can stroll between the stands. Local shops will offer discounts and special promotions. The event combines access to lower prices with support for the local economic fabric.
In a context marked by the rise of online commerce, the initiative highlights the importance of human interaction. Here, the act of purchasing is also an encounter. The atmosphere is often dynamic and family-friendly, providing an opportunity for tourists and locals to meet around the stalls.
The participating stores cover a wide range of activities: clothing, accessories, decoration, and many other sectors. Families can find budget-friendly solutions, while the curious can discover unique items.
To facilitate visitor circulation and help customers or the merely curious navigate better, an interactive map is available. It lists all the businesses participating in the operation. This tool helps organize your visit and avoid missing a shop with an interesting offer.
The entire city goes into braderie mode
The initiative covers all neighborhoods. Each area becomes a space for wandering where passersby discover or rediscover local shops. Merchants, by setting up their stands outside, change the face of the city and create a conducive environment for exchanges.
The Grande Braderie Niรงoise aims to be both a time for shopping and a civic event. Purchasing power remains a concern for many households. The event seeks to provide a solution by offering affordable prices, while also highlighting the value of local commerce.
The operation is based on a cooperation between the municipality, merchants’ associations, and local economic players. This collective dynamic illustrates the desire to maintain independent commerce as a central element of neighborhood life.
Since its inception, the Grande Braderie has found its audience. It is now established as a regular back-to-school event. Merchants prepare well in advance, aware that the event draws a significant influx of visitors.
For customers, it’s an opportunity to prepare for autumn by taking advantage of discounted items. For merchants, it’s also a way to boost the visibility of their stores and attract new clients.
Every year the Grande Braderie generates a strong enthusiasm. It is both an economic and festive moment, a breath of fresh air for the inhabitants. For three days, the city transforms and places local commerce at the heart of its activities.
