A year after opening in Nice, Recordia celebrated its first anniversary in a refined and elegant atmosphere surrounded by local partners and economic players (institutions, companies, emblematic places on the territory, from the Château de Crémat to Nice Côte d’Azur airport, passing through Cap 3000). After the thank-yous, the ambition is clear: to make the Côte d’Azur a true hub for content creation.
“Basically, Recordia might never have existed,” confides co-founder Axel Hutin. The initial idea was simple: to create a production studio. Then came meetings with Roch du Boys, Yanis Rabehi and Alex Rafaitin, today partners in the venture. Quickly, the vision expanded.
Why settle for a studio when it’s possible to build a place designed for the entire creation chain?
The project was officially born on March 4, 2025 around a conviction: Nice has all the assets to become a strategic territory for content creation. An international tourist destination, a dense economic fabric and direct access to the world through its airport. “We don’t need to go to Paris to create. Nice has everything to become a hub,” summarizes one of the founders. For several years, content creation has emerged as a major lever for companies. Videos, podcasts, short formats or programs: brands are no longer just seeking visibility but are building “media assets,” he explains.
A sanctuary for content creation
Located at 400 avenue de la Promenade des Anglais, Recordia presents itself as a true “sanctuary for content creation”. Over 250 square meters, Recordia has designed a space with four studios, four atmospheres: Galaxy, Cigar Lounge, Board Room and Cosy Cream. The latter, with its lounge atmosphere and fireplace, often creates a “wow” effect with clients.
But ambition doesn’t stop at aesthetics. The place is intended as a turnkey space, capable of accompanying a project from start to finish, from editorial strategy, to filming, to post-production and distribution. The customer journey was designed to be simple. An online reservation, a welcome on site – coffee or wine depending on the time – then heading to the chosen studio. A team of professionals accompanies each project to prioritize quality over volume production.
Ultimately, the philosophy is clear: produce less, but produce better.
A first year at full speed
In twelve months, the studio has already found its audience. Recordia today boasts 239 supported clients, 150 projects in post-production and nearly a thousand recordings made. Shoots now extend beyond the studio walls. The team also works in emblematic places in the region, such as the Château de Crémat for culinary production or at Paris Creator Week. As for formats, a trend is confirmed: podcasts dominate requests by far, while webinars and live events represent a significant part of the activity.
The Recordia studio is part of the ecosystem of the GreenBull Média group specialized in the creation and distribution of digital media. Alongside it, the Brainlab division supports businesses and creators on strategy, marketing and performance issues. Beyond audiovisual production, Recordia also seeks to bring together a network of economic players. Chambers of commerce, public institutions, start-ups and professional organizations participate in this local ecosystem that is gradually being built around the studio. For the founders, the idea is to become an essential partner for companies wishing to structure their content strategy. Axel Hutin also points out that “good content seen by no one is content that doesn’t exist.”
And now?
In the coming months, the group plans to launch four new digital media. One will be developed in collaboration with journalist Denis Carreaux, with the ambition of structuring strong editorial voice in the territory. Furthermore, the growth of activity is also reflected in an evolution of infrastructure. In the spring, Recordia and Greenbull Media plan to expand their Nice facilities with the opening of new studios on the second floor of their premises.
In the coming months and years, the ecosystem also intends to expand further in the field. Greenbull Media plans to install mobile studios at several major international events held on the Côte d’Azur, such as the Cannes Film Festival, the Cannes Lions International Festival of Creativity and Canneseries.
A year after its opening, Recordia is establishing itself as a strategic tool for the development of the group’s media. In the longer term, ambition extends beyond the Côte d’Azur. “We imagine several Recordia in different cities in France… and why not tomorrow internationally,” confides Axel Hutin. A bet that, a year after its launch, already seems well underway.
Houda Hamrouni
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