Aimed at communication professionals in the region, the Créaffiche competition awards the best billboard campaigns in the department. This year, the grand prize goes to the agency La Langue du Caméléon for its campaign on the Chamber of Trades.
The Créaffiche competition has now been around for 12 years. It is organized by students of the Parc Imperial BTS communication program. The competition thus rewards the best campaigns in the region for the past year. There are several categories:
- Commercial communication: the award went to the agency Gazelle for Topfit.
- Event communication: for Pôle Company at the Côte d’Azur racetrack.
- Image communication: For the agency Gazelle and its work with the CCI on the ports of the Côte d’Azur.
- Digital communication: for the agency RDigitale for the Metropole shopping center in Monaco.
The grand prize went to the agency La Langue du Caméléon, which the jury considered the best campaign across all categories.
The event featured numerous interventions from prestigious guests. Patrick Allemand was present along with Agnès Rampal, who represented the city’s deputy mayor.
A touch of humor also came from David Azencot, a former advertiser turned comedian, who gave a preview of his new show “Fils de Pub”.
In its 12th consecutive year, Créaffiche includes a new award for digital communication. This is an opportunity to learn more about this new form of advertising display that can prove to be a real technical feat. As advertising evolves and advances, it will be possible in the future to encounter a fully computerized “advertising billboard.” For example, a movie poster in a cinema that directly broadcasts the latest viewer comments coming out of the screening, or airport ads that adjust the language based on the terminal they are in, etc…
This competition is unique in France and is gaining notoriety over the years. It also serves as substantial publicity for the agencies that win the awards.
