From May 26 to 31, an economic, tourist, and protocol delegation from the Alpes-Maritimes will travel to China as part of the fiftieth anniversary of Franco-Chinese relations and will be included in the official program of “France – China 50.”
Organized by the General Council of the Alpes-Maritimes, the Nice Côte d’Azur Metropolis, the attractiveness and promotion agency Team Côte d’Azur, the Regional Tourism Committee Riviera Côte d’Azur, and the Nice Tourism and Convention Bureau, this trip aims to promote the Alpes-Maritimes region to Chinese tourist and professional clients and develop business opportunities with China for companies and professionals from the Côte d’Azur.
It includes an economic component—led by the attractiveness and promotion agency Team Côte d’Azur, a tourist component—led by the CRT Côte d’Azur and the Nice Tourism and Convention Bureau, and an official component—headed by the Presidents and elected officials of the local authorities and main representative bodies of the department.
For the economic part, appointments will mainly be organized in Hong Kong, Shenzhen, Shanghai, and Suzhou with cutting-edge companies in the digital sector and real estate funds and investors.
For the tourist component, members of this delegation will primarily visit Beijing, Shanghai, and Hangzhou to participate in workshops on the presentation of the Chinese market, meet with tour operators, reach out to leisure and business agencies to promote the Côte d’Azur as a tourist destination, and increase the visibility of the destination by organizing a press conference.
