This Friday, November 25 at 1:30 p.m., the Azur Pro Com’ fair will be held at the Business Center of Terminal 1 of Nice Côte d’Azur Airport. This event will bring together communication professionals from the Côte d’Azur region on the theme of “Speaking the Truth.”
The AFREP, the Association of Communication Professionals of the Côte d’Azur, organizes Azur Pro’Com every two years. This gathering brings communicators from the region together to discuss themes related to communication.
This year, the focus will be on “Speaking the Truth”: What speeches and the involvement of companies and communication leaders in societal aspects towards diverse audiences? How important are social networks for companies? What is the role of communication?
The various discussions highlight the necessity for an organization to strengthen its reputation via the internet (e-reputation, community web) as well as through real-world actions (developing the social aspect within an RSE strategy compared to the often privileged environmental aspect).
Program
2:00 p.m.: First roundtable
Digital communication: the impact on an organization’s marketing and communication strategy (e-marketing, e-communication, social networks) with:
– Frédéric BABU, Regional Director Côte d’Azur & Monaco, Air France-KLM
– Peggy CADEL, Associate Professor, University of Nice
– Emmanuel GALERA, Associate Director, Langue du Caméléon
3:30 p.m.: Three workshops to choose from
1. Writing effectively for the web, Nicolas Weber, Director, l’Atelier des Contenus
2. How to communicate on diversity? Véronique Durouchoux, Coordinator of the Social and Societal Responsibility (RSE) domain, ERDF Méditerranée
3. Ubiquitous communication tools, Franck DEBOS, Associate Professor, University of Nice
5:00 p.m.: Second roundtable
Diversity and communication: the commitment, approaches, and communication tools of companies to fight against all forms of discrimination with:
– Elisabeth FUCHS, Regional Director PACA, IMS Entreprendre
– Gilles ROUSSEAUX, Communication Director, Veolia Eau
– Mansour ZOBERI, Director of Promotion, Diversity, and Solidarity, Groupe Casino
6:30 p.m.: Awards ceremony for the “Best RSE Campaign” contest
Call for entries for the “Best RSE Campaign*” contest.
A communication theme favored by many companies, particularly during recruitment campaigns, awareness of eco-citizen behaviors (waste sorting, energy consumption reduction,…), accounting for disabilities in the workplace, integration of groups distant from employment, feminization of certain professions, etc., RSE helps convey an open image oriented towards Sustainable Development.
The AFREP Côte d’Azur therefore aims, with this contest, to allow all stakeholders to express themselves on this subject: businesses (small or medium-sized enterprises), large groups, communities, associations, agencies, students, etc.
A jury composed of industry representatives will designate the contest winners. The winners will receive the trophy by type of communication (internal and external) during the closing of the Azur Pro’Com day, on the afternoon of Friday, November 25, 2011, at Nice Côte d’Azur Airport.
– RSE: Corporate Social Responsibility
