As usual, the Créaffiche competition brought together the leading communication professionals and advertisers from the Alpes Maritimes and Monaco. This traditional award ceremony, launched 13 years ago, was held at the Théâtre de la Photographie et de l’Image.
In partnership with all the region’s billboard companies: JC Decaux, Pisoni, Clear Channel, CBS, and Mediagares, it should be noted that this event is a communication project designed and implemented by the communication BTS students from the Lycée du Parc Impérial in Nice.
It aims to promote the billboard medium by highlighting creativity and originality.
This year’s edition received an exceptional number of competitors. With more than fifty entries, the overall winner’s merit was awarded to the Colibri Agency, which created a billboard for the Nice Côte d’Azur International Airport.
This reward will grant the agency an advertisement campaign on over a hundred billboards during the end-of-year holiday season.
The ceremony was punctuated by numerous speeches from noteworthy guests. Agnès Rampal, Deputy to the Mayor and Higher Education, was present, as well as Marie Pierre Bordet, Vice President of AACC (Association of Communication Consulting Agencies), who led a conference on Brand content.
A humorous performance was also part of the program. Nicolas Meyrieux, a young comedian, identified absurd or delicate situations in daily life and turned them into ridicule by humorously revealing supposed details of his private life.
