She had been immersed in it since she was very young, and the world of bakery and pastry is the one in which she grew up, coming from a family well-known among all the bakers and pastry chefs in Nice and the French Riviera. However, due to her generation, the young woman from Nice launched her endeavor on the web…
When you say good cooking and gourmet pastry, you say good equipment, and that’s what Sophie offers on her site, which was created and is managed in Nice. A selection of the best products in the fields of cooking and pastry.
After a student path in a business school, specializing in management, it was only natural that she transformed the traditional market of equipment for the culinary trades into a practical and entertaining web portal to discover the latest trends in cooking, bakery, and pastry.
She presents her journey to us, and once again, it’s Nice that lies at the heart of this project made real.
Nice Premium: Sophie Muia, a Niçoise who surfs on the gourmet web, does that definition suit you?
Sophie Muia: Absolutely. I am very attached to my Niçoise roots while being oriented toward new means of communication. www.generationcooking.com brings together my love for the culinary arts, my profession, and the future of e-commerce.
Nice Premium: As they say, you fell into it when you were very young too?
Sophie Muia: Indeed. Since my early childhood, I’ve had the chance to be around chefs and great pastry chefs, secretly admiring their creations. I’ve spent more time in bakeries and pastry labs than in playgrounds!
Even today, I enjoy meeting chefs when they welcome me into their kitchens or labs!
Nice Premium: How do you make the transition from traditional to web in pastry?
Simply by being attentive to the requests of artisans who are eager for the web. It gives them the freedom to order at any time. Hence, the idea for the website generationcooking.com was born to reach a broader audience, both professionals and individuals.
Nice Premium: Your current event, Christmas, of course?
Sophie Muia: The growing success of culinary shows on television has rekindled the love for cooking. Pastry has taken a predominant place, and Christmas is the ideal time to share recipes with family and friends.
We offer food lovers a kit to make a magnificent Yule log pastry with ease. Anyone can become a great chef.
Nice Premium: Any delicious projects in the coming months?
Yes, of course, it’s still a bit early, but I am working on an idea for a new, more specific site.
I can’t reveal too much, but it will strongly focus on our beautiful Comté of Nice…
