The economic dynamism of the Côte d’Azur generates an abundance of conferences, professional trade shows, and corporate seminars.
It is estimated that 500,000 delegates attending 400 events bring the region to the forefront as the top tourist destination in France after Paris, with over 7 billion euros in revenue.
Moreover, they sustain jobs since 90% of these stays occur outside the summer season. Business tourism also promotes the territory.
The importance of this sector is easily explained by Bernard Kleynhoff, President of the Chamber of Commerce and Industry: “This result explains the difference between seasonal activity and year-round activity.” He concluded: “It is an irreplaceable pillar of our local economy.”
This first edition of the Business Tourism Awards Meeting comes at the perfect time to honor and highlight the skills of business tourism professionals on the Riviera.
The awards recognized 5 outstanding and innovative companies across various themes:
Innovation: Nasteo, based in Biot
International: Life Plus, based in Monaco
Sustainable Development (DD): Green Ecolodge, based in La Colmiane
Communication: Hard Rock Café, based in Nice
Favorite: 196 Events, based in Cannes and Nice
