Since it was unveiled to the public on Monday at noon, around thirty people were invited on Tuesday night to a cocktail party to discover this audiovisual giant, the latest gem from the Japanese brand. David Métropolit, head of consumer electronics at FNAC in Nice, explains what he thinks about the arrival of this television on Avenue Jean Médecin.
Nice-Premiere: What does the arrival of this screen at FNAC in Nice mean to you?
David Métropolit: Above all, it’s good communication and an important event. There are only two or three products like this in the world, so it’s interesting to have one here. We especially know that we have a great potential to sell this screen in Nice. We have the capability, and that’s why Panasonic agreed to let the television come to us. The price? It’s not extraordinary compared to the products we sell (FNAC offers this television at €99,999, editor’s note).
In one or two years, we hope to have sold a few and know that it is possible.
The Christmas season is a good opportunity because it’s a time when people want to dream. That’s why about one in ten people stop by. A little magic for these people, even if they know they probably will never be able to afford it.
N-P: How did you manage to bring this screen to your store?
D.M.: The FNAC in Nice is recognized in France for screen sales. There is a high demand in the region. Our brand is a pioneer of new things, and we fight for that. Indeed, everyone knows how to sell, so we must show that we can have the best products.
The television here is being rotated in stores in France where we know there is a sales capacity (Paris, Toulouse, Nice …). I just regret that the VIP clients didn’t come tonight (Tuesday night, editor’s note) even though I know they will be in the crowd in the coming days.
N-P: What do you make of this operation so far?
D.M.: Since noon yesterday, people have stopped behind the windows to look at the screen (one of the doors of FNAC wasn’t working Monday afternoon, editor’s note). They enter the store even though they initially have nothing to buy, then they go to the upper floors.
In fact, customers who didn’t think they were going to purchase something take the opportunity to make purchases or at least browse through the departments. It’s a bonus for us.
While normally photographing products is prohibited, we tolerate it exceptionally, and most people who do it are more interested in the price than in the screen itself (smile).
N-P: Finally, what impact does this presence have on other sales?
D.M.: We don’t know yet. But above all, it’s a great public relations move. Indeed, those who come to see the screen talk about it and tell their friends and family to come to FNAC. In two days, many people are talking about it. For anecdote, we were having lunch with other employees yesterday on Biscara Street in the same restaurant as usual, and all the customers were talking about the television. That’s why the servers, who know us and thus know that we work at FNAC, laughed with us about the situation. It’s interesting to see that it gets a reaction.
How long have we been working on this? About three months to bring the product here this week. And this is for a screen that is quite technical to install, especially since it takes four months to get one delivered. Plus, we have to go to the client’s place to verify the feasibility of the installation of the machine. Needless to say, it’s not open to everyone. (smile)
This screen is visible at FNAC until Sunday, allowing you, like everyone else, to dream for a few minutes. Unless you have the means to afford this technological marvel and thus turn dreams into reality.
In any case, don’t miss observing it and being left speechless by the quality of the image and the exceptional sound.
