At the initiative of the City and the Metropolis, the “Maison de Nice” has opened its doors in Old Nice. This store is part of an innovative territorial marketing approach.
The Maison de Nice will offer around fifty derivative products from trademarks registered by the territory: #I Love Nice, Nice Jazz Festival, or Carnaval de Nice.
The main purpose of the Maison de Nice is to enhance a positive image of the City of Nice and the Metropolis by offering Niçois residents and French and foreign tourists exclusive products, available only at the Maison de Nice, which complement the items offered in other souvenir shops.
It will also serve as a venue for gatherings during certain events, by organizing autograph signings at cultural and sports events, and will support local creators and designers by showcasing their work.
