The recipe is simple: consistently fine and stable weather throughout the summer. Additionally, due to the summer heatwaves, proximity to the sea and bodies of water was preferred.
Result: an exceptional hotel performance with an average occupancy of 76% in June, 83% in July, and close to 90% in August.
Quality remains more than ever the key to customer loyalty, and professionals continue to upgrade their accommodations. However, this overall figure masks contrasting realities: luxury hotels with 4 and 5 stars managed to stand out, unlike campsites in particular.
With French demand remaining generally stable, it is the distant countries that are the strength of summer tourism on the Côte d’Azur.
The return of Italians, observed in 2014, is confirmed this year, with an increase of around 10%. This is good news from the destination’s main foreign market, as Italian demand had been declining year after year.
This summer, the strengthening of Asian demand was evident, with strong growth in the Pacific region markets outside Japan, notably the Chinese market, which grew by nearly 50%. China is expected to rank at 13th among the foreign markets of the Côte d’Azur this year, with more than 120,000 stays, almost on par with the Middle Eastern market, whose presence is still growing this summer by 10%, similar to the Australian and Indian clientele.
Conversely, there is a noticeable decline of about -20% in the presence of Russians, affected by a significant loss of purchasing power against the euro, as well as the Japanese.
The season continues! The summer season is important, but the shoulder seasons are as well…
In the urban hotels of the Côte d’Azur, reservations are 5% ahead for September and October compared to the same period last year.
Moreover, the dynamism of demand from distant markets continues. Air reservations made by foreign travel agencies to the Côte d’Azur are up by 5%, with even a +9% increase for air visitors arriving from Oceania and Asia outside Japan, +18% for Canada, and +46% for the Middle East.
