Since the first success of “Toy Story” in 1995, thousands of pencil strokes have been drawn in the company’s premises in California. Those depicting the ant colony in “A Bug’s Life,” those of the little clownfish in “Finding Nemo,” those in a Parisian kitchen in “Ratatouille”… and now those of the sky in “Up.”
The story is about an old man who decides to fulfill his lifelong dream. He plans to go to South America by attaching thousands of balloons to his house. There’s a slight change in plan with the unexpected company of an 8-year-old boy named Russell, who is somewhat invasive. Once again, Pixar Studios have managed to create a world of fantasy, a world of colors.
For the French release, Walt Disney Park wanted to present it in a manner that matches the height of the film. A hot air balloon was deployed in the park next to the famous Sleeping Beauty castle. This balloon looks exactly like the house of the film’s hero and took off into the sky over Marne-la-Vallée. It was a spectacle that reflects the spirit of the film, appealing to both children and adults alike. Because the real quality of Pixar Studios is their ability to bring multiple generations together in the same room.
