The distinction is important in enhancing Nice for family clientele as well as in the policy implemented regarding customer segments and various markets. Enrolling in this labeling approach was an obvious step for a city so imbued with Mediterranean culture geared towards children.
Indeed, Nice dedicates a large portion of its range of activities to younger guests, thus meeting the requirements of the “Famille Plus” label. Cultural spaces, gardens, hotels, etc., have their dedicated areas.
This achievement is the result of a multi-step process: listing facilities, inspection visits, and an informational roundtable that culminates in a genuine collaboration between the Office and its partners.
Following the Gay Friendly Guide (May 2010), a new edition has been created within the Office for a family-oriented clientele. Nice aims to showcase the city’s numerous assets in welcoming families and meet the growing demand from parents.
This online guide lists, across about sixty pages, the main activities, sometimes unexpected or unusual, to experience as a family in Nice and its surroundings. With its playful graphic design and animation, its readability is enhanced by the use of pictograms.
This edition, rich in discoveries and practical information, is divided into nine chapters that cover themes as diverse as culture, nature, sports, festivities, etc.; it also offers specific hotel stay deals.
The principle of the online brochure allows for great responsiveness in updating data, wider accessibility, and eco-friendly behavior.
Famille Plus is a label awarded to the municipality, also serving as a tool to meet the expectations of a high-potential market. Obtaining it means meeting a precise and extensive set of requirements. It also relies on a local network of committed and motivated partners.
This market in a few figures regarding France:
8 million French families;
20 million foreign families likely to vacation in France;
Approximately 75% traditional families; 17% single-parent and 8% blended families;
13.6 million grandparents;
More than 50% head to coastal destinations compared to 30% to green tourism.
Specific behaviors and expectations:
The choice of destination is made based on the activities offered and structures with suitable services;
The offer must be clear and concentrated, hence the creation of our online brochure;
The quality/price ratio of children’s services is analyzed;
A clientele turned towards the internet and ecology or at least towards eco-sensitivity… The services will be selection criteria;
The choice of family is collective… but validated by the mother, so the argument must be strong…
