Without a doubt, the iconic G of the famous Italian luxury brand is not unknown to you… In the span of a century, the brand has achieved the feat of transforming from a family business to a multinational adored around the world. A look back at a success story that is nowhere near ending.
The history of the luxury Italian house straight from Florence
In 1921, while Italy was just beginning to recover from the ravages of the Second World War, a man was walking toward his destiny. Inspired by English refinement, young Guccio decided to draw from it to launch his line of leather goods. On his creations, figures of arched horses and bridles coexist for unrivaled chic. Prosperity soon knocked at his door. Royalty and celebrities rushed to it. Even today, iconic pieces like the bamboo handbag immortalized by Grace Kelly, the Jackie O, or the horsebit loafer for men, later also created for women, delight epicureans.
Later came the famous logo t-shirts and the colorful runway shows with floral patterns. Enough to leave an impression and find inspiration to reinvent itself with each collection.
From elevator boy to fashion legend, the story of Guccio Gucci remains a fascination for all generations…
The brand’s presence in Florence
It was in Florence that the brand and the first store were born. Years later, the spirit of its creator is still very present in the city. In the heart of the Palazzo della Mercanzia, the museum dedicated to this luxury icon opened its doors in 2011 and then in 2018: the Gucci Garden. Over two floors, visitors can enjoy total immersion in the whimsical world imagined by Guccio Gucci. Here, there are no flashy objects. It is with subtlety that the explorer learns more about the creation process, discovers unique pieces, and dives into artistic books.
Besides the museum, you can enjoy a boutique where unique items, including the decoration line, can be found. To end the visit on a high note, it is possible to dine at the restaurant within the Gucci Garden, overseen by the star chef Massimo Bottura.
How to get luxury pieces?
Buying Italian pieces has never been easier. By the end of 2015, the brand had 522 stores worldwide. In Nice and nearby, you can visit one of the city’s 10 retail locations, including the San Remo outlet, a perfect excuse to travel to Italian territory. For those who love shopping comfortably at home, Gucci items can be found on online sales sites. Another bit of good news: prices for previous collections are reduced on such dedicated platforms. A golden opportunity to make quality purchases without breaking the bank!
Gucci is undoubtedly one of the most famous Italian brands that best defines the refined and elegant style of the Bel Paese. Another reason to visit Florence and discover one of the country’s most beautiful contemporary stories.
