This year, Valentine’s Day must coexist with COVID-19. Florists generally see an increase in sales during this period.
Valentine’s Day, the celebration of love, takes place this Sunday, February 14th. It is the ideal time for everyone to declare their affection for their beloved. Often, expressions of tenderness are accompanied by chocolates or flowers, specifically roses. The rose is the flower of love in tradition, and despite COVID-19, people in Nice seem to be embracing the occasion.
A Year Like Any Other
At Arc-en-Ciel Fleurs in Nice, the health crisis does not pose any particular difficulties during this period “this Valentine’s Day looks quite good, it’s more or less like other years”. However, there could be a concern about going to the florist, as with all other businesses during this health crisis. But that is not the case. Following government decisions, many attractions such as restaurants are closed during this time. This is beneficial for florists “with all the restaurants closed, many other businesses closed too, I think people will turn to us. On the one hand, I want to say fortunately for us, but unfortunately for others given the situation”.
A Holiday That Attracts the Youngest
Valentine’s Day remains an unchanged tradition, “people are attached to this holiday, whether it’s related to florists, jewelry, perfumes, etc.”. In any case, the celebration of love will continue. “We see people of all ages, with many very young ones coming to pick up their roses. It’s the magic of first crushes”.
