The Créaffiche awards ceremony took place on Friday evening at one of the hotels on the Promenade des Anglais. Pôle Company was honored three times, a complete sweep!
Organized by the BTS Communication students from the Pôle d’Enseignement Supérieur du Parc Impérial in Nice, the Créaffiche competition rewards the best large-format poster campaigns from the Alpes-Maritimes, Var, and the Principality of Monaco.
This year, thirty-nine posters are competing in six different categories: commercial, event, institutional, public, digital, and long-term preservation. These six groups are joined by the Students’ Favorite award and the Grand Prix of the jury (all categories combined).
Awarded based on the digital communication and long-term preservation criteria, the advertising agency Pôle Company also won the Grand Prix of the jury with its poster for the Côte d’Azur Gardens Festival, organized by the Alpes-Maritimes department (see below). Thanks to this last distinction, the agency will enjoy a complimentary display period on the advertising boards of the competition’s partners.
Solène FALAISE
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