Ashamed, perhaps. Confused, that is far from certain. Nonetheless, swearing to himself that he wouldn’t be caught in the same situation again, that’s for sure… Mark Zuckerberg, the boss of Facebook, whose modesty is not his primary virtue, was indeed forced to make a public act of contrition when the practices—if not dubious, at least extremely questionable—of his company regarding the manipulation of our data were revealed in the Cambridge Analytica affair…
Without even realizing it, for years, we have been feeding the digital ogre GAFAM by providing seemingly innocuous information at the time of our registrations, which, when pieced together, create the “portrait” of the individual…
Jean-Michel Chevallier, Les Petites Affiches
