The 3A Hotels La Collection group is mobilizing for Pink October.

This Saturday, October 1st marks the first day of Pink October, a month dedicated to the fight against breast cancer. This month, the Nice-based group 3A Hotels La Collection is mobilizing for the 4th consecutive year by organizing initiatives.

Since 2019, the establishments Hôtel West End, Hôtel Beau Rivage, and Hôtel Aston La Scala have been supporting the Pink October Campaign and inviting their clients to join them in this effort. This year, the group has decided to raise funds for the Nice-based association SOS Breast Cancer.

SOS Breast Cancer

Founded by women and for women, the Nice-based association aims to support, work, and raise awareness. Their mission is to help women with breast cancer or gynecological cancer, and also their families, to live with the disease as best as possible.

This association was created and is managed by women who have had breast cancer. Therefore, they are better positioned to understand, listen to, and help other women in the same situation.

In numbers, the association SOS Breast Cancer has:

• Helped 1,220 women since 2012.
• 22 activities per week.

Indeed, the association organizes numerous adapted physical activities, well-being activities, and personal development workshops throughout the year.

• 6 events organized per year.

Upcoming events:
– “PINK” JOGGING on October 2, 2022 in Nice
– The “PINK” REGATTAS, a solidarity event that takes place on October 9, 2022, in Marseille, and in Antibes on October 15, 2022.

More information on their website

Funds Raised

For stays booked between October 1st and 31st, the hotels offer clients the opportunity to select the Pink October option with an additional cost of 5 euros. For each Pink October stay booked, the establishments will donate 25% of the net amount to the association. This option offers clients a VIP welcome upon arrival, with a pink-themed room ambiance, treats, and small gifts.

Additionally, Chef Cyril Breteau of the restaurant at Hôtel West End has imagined “Cristal de Champagne,” a gourmet and engaged creation in the colors of the Pink October campaign. 25% of the net amount from each dessert will also be added to the overall fund which will be handed over at the end of the month.

Last year, the group 3A Hotels La Collection raised 4,007.05 euros for the association Pink Ribbon.