A new concept blossomed on Rue de la Liberté in Nice in January 2010. Adrien Sfecci, the young and new owner of the premises, had a goal: to create a stylish and modern place. It is a successful bet, as the minimalist, understated, and contemporary decor of Magenta catches the eye. The owner even added his personal touch by creating some of the decorative elements himself. The flowers are arranged but not crowded, sharing the spotlight with candles, stands, and playful colors. Though designed, Magenta is completely innovative in the world of floral art. It is also environmentally conscious, thanks to low-energy lighting.
The compositions highlighted by Daniel Pichon, Best Craftsman of France in 1997, emerge transformed. Hearts, wrapped sticks, threads, flowers, and leaves add volume to the whole, providing an aesthetic quite different from other floral shops. A true enthusiast, this creator compares his work to gastronomy: he chooses his flowers like a great chef selects fresh ingredients. This special attention demonstrates expertise and a genuine love for his work. Daniel Pichon prepares his bouquets with taste and creativity. Whether it’s for a single rose or the planning of a wedding, they will advise you on your choices. An additional feature available very soon is the option to order flowers online and have them delivered the same day in Nice and its surroundings. A little tip: visit the shop at nightfall, the interior lighting is worth the trip.
