The Federation of Master Bakers and Pastry Bakers of the Alpes-Maritimes wished to partner with the Nice Cannes Marathon on November 14th to highlight the nutritional qualities of bread to athletes and consumers, thereby associating bakery with sports: Bread as the engine of performance.
As part of this partnership, the Federation will set up a complete bakery from Thursday, November 11 to Saturday, November 13, 2010, in the partner village, with the production and sale of different varieties of bread, pastries, savory and sweet tarts,… and a sports bread.
On November 14th, the day of the marathon, runners will receive the sports bread at the finish line, whose nutritional qualities are well-established.
“Bread nourishes the athlete’s effort and allows them to sustain it to the end without weakening. At the end of the race, it helps to recover quickly and well. More than anyone, the athlete should make a habit of including bread in every meal and snack of the day. A great way to build formidable energy reserves without strain,” specifies Claude BATEL, President. “We are happy to participate in this great sporting event and thus promote the nutritional values of bread.”
