Nice has a new beach, Hi Beach.

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We knew the Hi Hotel, the most design-focused hotel on the coast and one of the most innovative in terms of hospitality based on exchange, conviviality, open-mindedness, and a different way of conceiving luxury by making it accessible.

Today, after 5 years of activity, the hotel has proven itself, but for Patrick Elouarghi and Philippe Chapelet, directors of the Hi Hotel, it was necessary to go even further, to integrate even more into the local scene.

And this has been done because, since early June, Nice has a new beach, “Hi Beach,” treated through three zones — play, energy, relax — to avoid crowding, provide variety, and offer specificity for different audiences.

During the day, Hi Beach is a real seaside space that offers top-notch service quality on an exceptional site. Hammocks, wooden cabins, massages under a bamboo forest, a Japanese restaurant by the famous Keisuke Matsushima with a Michelin star, a design bar with a reception area to host up to 280 people on the 14th beach of Nice.

A real little luxury that has every chance of becoming one of Nice’s flagship spots, especially since, at nightfall, the private beach transforms into “Hi Lives” and offers aperitifs around an original musical selection, mixing genres from world music to jazz, for moments of conviviality and definite escape, even for the people of Nice.

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