This Tuesday, June 14, 2011, from 8:30 am to 10:00 am at the SKEMA Executive premises.
The areas of innovation within a company are numerous.
Innovation in management is one of them.
It allows organizations to create the conditions for their performance. It is often thought that innovation comes from large companies.
However, SMEs are real laboratories because they are forced to find imaginative solutions to establish positions in the markets, compensate for the lack of resources, and remain competitive.
To do this, they innovate in areas such as recruitment, team management, and organizational methods.
We will discuss this topic by drawing on the experience of particularly innovative regional companies in this field.
Our expert speaker for the day, Michel Bernasconi, will host this breakfast session with insights from Philippe de Gibon and Jean-Claude Georges, two leaders of particularly innovative regional companies in this domain.
Michel Bernasconi is a professor of strategy and entrepreneurship.
He leads the strategy and entrepreneurship department at SKEMA Business School and directs the MSc “Entrepreneurship and Innovation for a Sustainable World.” He has been the director of the Grande Ecole program and the director of continuing education. Holding a Doctorate in management sciences and an HDR from IAE Aix-en-Provence, he explores entrepreneurship and innovation through several aspects: the actual creation of businesses, support for entrepreneurs, incubation, and the entrepreneur’s relationship with their environment.
These three complementary aspects have been the subject of work published in books, academic journals. He is also interested in the business models of companies in the cleantechs sector.
Philippe de Gibon is currently the manager of the company Convers Telemarketing. After starting his career in the industrial sector, Philippe de Gibon became interested in telemarketing as early as 1994, holding the position of Production Director at Hermès Phone. In 1998, he co-founded Convers Telemarketing, whose activity grew very quickly. By 2009, the company moved to new premises located at L’Arénas, doubled its production capacity, and in the same year obtained the “Social Responsibility Profession” label.
Jean-Claude Georges is a self-taught individual who began his career as an apprentice in the elevator trade in Eastern France. After holding various positions at Montenay, CG2A, he decided in 1989 to create his own company: this was the birth of ILEX. Today, ILEX is an SME with about a hundred employees and a turnover of 10 million euros per year. Jean-Claude Georges is also President of EFESME, the European Federation for Elevator Small and Medium-sized Enterprises, which defends the interests of elevator SMEs at the European level, at the Commission in Brussels.
