If since mid-July the tourism indicators for the Côte d’Azur were clearly trending downwards, from November, a trend reversal appears to have begun.
This is according to the Regional Tourism Committee of the Côte d’Azur in a statement: “Indeed, there is a gain of 2 points for the average occupancy rate of urban chain hotels, exceeding 45%, and especially a recovery in hotel prices resulting in an overall 14% gain in accommodation revenues for this category of establishments.”
According to David Lisnard, president of the CRT: “November could therefore be the first month of recovery for the overall tourist flow post-attack, with also, in the following months, a slight lead in hotel bookings compared to the same period last year. We will continue and intensify our efforts.”
Launched as part of the Côte d’Azur Recovery Plan funded by the Department of Alpes-Maritimes, the Provence-Alpes-Côte d’Azur Region, the Nice Côte d’Azur Chamber of Commerce and Industry with the support of Atout France, this collaborative and viral campaign, relying on social networks, invites all lovers of the Côte d’Azur to spontaneously share their good times and life moments in photos and videos with the official hashtag #CotedAzurNow.
All these shares are displayed on the dedicated website www.cotedazur-now.com
Some figures after three months of the campaign: nearly 112,000 shares since the campaign’s launch, averaging over 1,100 mentions per day. A campaign that goes beyond borders: 25% of the mentions are made abroad.
