This children’s joke is one of the thousands of little jokes concocted by the creatives at Carambar since 1969. Yet the brand made all playgrounds tremble up to the town hall of Marcq-en-Baroeul by announcing this week the end of jokes on April 15, to be replaced by edutainment questions and cultural riddles.
Oh really? And why not Groland becoming an economic analysis show, or Denisot the French people’s favorite comedian? La Griotte does not believe it for a second and greets an excellent publicity stunt in the form of a caramelized April Fool’s joke but…
Carambar’s next campaign?
The cultural deputy mayor of Marcq-en-Baroeul, where the Carambar bar was born in 1954, and other fans of the failed jokes even launched a petition on Facebook to protest against the abandonment of Carambar jokes.
Fed up with Carambar too?
However, fans of the famously low-brow jokes still have reason to worry: the Cadbury/Kraft Foods group that owns Carambar is no stranger to myth-busting. They are the ones who made the famous blond muscle-bound Malabar disappear and replaced him with a mischievous little black cat.
So is it a blow to the brand or a publicity stunt? What do you think? Share your comments instead of reminiscing about the best Carambar jokes that made you laugh out loud during recess.
By the way: the answer to the joke in the title is: “a Martian going to the bathroom.”
