The Nice Shopping association launched its new communication campaign last Monday. The goal is to promote the diversity and expertise of Nice’s businesses. It will be carried out on various platforms, both on social media and in the press. Among the initiatives, volunteers went to photograph genuine Nice shopkeepers at their workplaces.
The association was created in 2017 with a clear initial objective: “it really aims to enhance all the neighborhoods of Nice, not just the city center. Beyond that, there are also other neighborhoods that reflect the very soul of Nice,” according to Cindy O’Neill Elkaim, head of Nice Shopping. It brings together public institutions, trade chambers, major brands, and local shops.
The need to reconnect with human contact
The association wants to highlight those who are present daily to give a good image of their neighborhoods, especially during the confinement period. “We launched this communication campaign in September because there is a surge in activity related to the necessary purchases for the start of the school year. It is also to show that beyond the solidarity campaign, there are initiatives being put in place to help invigorate the area.”
A particularly unique Niçoise identity
“The identity of Nice consists of more than six thousand listed businesses, which are very diverse. We have artisanal shops, we have concept stores. We have a great variety in terms of activity, and it is a real added value compared to the offerings available in the Alpes-Maritimes. We have a wealth of expertise and know-how in this city. There are shopkeepers with expertise in many fields who are passionate. We are in the era of the personalization of objects.”
