Placing tourism at the heart of its economic development policy, the Sud Region signed a Pact of Destinations with all stakeholders in this sector on Thursday, April 25.
Holder of three global brands (Provence, Alps, and Côte d’Azur), the Sud Region intends, through this pact, to extend attractiveness and strengthen national and international influence. The goal is to establish a common and innovative marketing strategy, primarily by making tourist destinations more connected. “Tourism is embedded in the daily life of our region, this rare setting nestled between the Southern Alps and 1,000 km of coastline. The tourism industry is one of the pillars of the regional economy, generating €18.9 billion in annual revenue, accounting for 12.5% of our GDP, and supporting 143,000 non-relocatable jobs. The collaboration between regional tourism stakeholders around our global brands ‘Provence’, ‘Alps’, and ‘Côte d’Azur’ is today a considerable asset in the face of competing destinations. This collective dynamic, which serves as a benchmark, is our strength,” declared Renaud Muselier, President of the Provence-Alpes-Côte d’Azur Region.
