It was at the citadel of Villefranche-sur-Mer yesterday that tourism professionals could learn how to manage and optimize their online reputation.
Tourism in Villefranche-sur-Mer is expected to take a more interactive path. Because when you run a hotel or other business, you need to understand customer behavior. 80% of internet users go online to prepare their tourist stay, 77% book online, 2/3 of European tourists stay connected during their stay, 38% post photos, videos, and comments about their vacations. Given these figures, one must know how to optimize their image and reputation online. How to market oneself with videos, become close to clientele through social media, participate in forums… Today, a tourism professional must devote more time to new tools and play the transparency card in order not to disappoint and to increase their clientele.
